I have often come across people that cannot fathom the energy I put into animal welfare. They absolutely do not understand my dedication. They will say things like "well yeah..they shouldn't be treated badly but they are just animals", And they are right..they ARE just animals. But we are their guardians. We are the only chance they have to have good lives. I have also had people tell me that animals do not know the difference. Again, they are right. The problem is we DO know.
Before someone jumps all over me for saying animals do not know the difference, let me explain what I mean. An animal that spends its entire life with an abusive owner does not know there is a different way to live..thing is.. children raised by abusive parents do not realize there is another way to live either. Goodness knows that does NOT make it ok. That is what I mean by they do no know the difference. And that most certainly does not mean they do not feel pain, sadness, or fear. It just means that to them those are normal feelings. I don't know about the rest of you..but I find something or someone never hoping to feel something other than bad things worse than someone going through something bad but having hope it will improve.
I have tried for years to reach a few people in my life that simply do NOT understand. I was raised in a family that would get rid of pets that committed typical animals acts such as going to the bathroom in the house or chewing things up. They also occasionally got rid of old pets when new ones were brought in. Could explain my passion to be the exact opposite. It has taken years but my Mother now lectures people about the pet overpopulation crisis.
One of my brothers now owns a spayed AKC rotty and several rescued pets. I am still working on the rest of the crew. With all the frustration at least I know I am making SOME progress.
The best way I have found to reach people is to start gently. Don't necessarily jump all over someone for breeding or keeping a dog out on a chain. All you succeed in doing is making people angry and anger causes people to close their minds. Then what have you done? You have lost an opportunity.
People do need to know how many dogs and cats are dying every day. People need to know animals should be afforded quality lives. People should know animals need regular vet care and grooming. But we can not tell them with loud voices. We have to tell them with steady voices.

. Every report, every time I presented any information to the council...I did it in a matter of fact way, no emotion, just presented the facts. It did not make any difference...all the council saw was this big guy ranting and raving, and being threatening. All the stats he presented were right on the money...his information all correct, but his approach was horrendous...and we now have our BSL in place, thank you Mr. Responsible Pet Owner!