Starting with a good quality kibble will make all the difference in the world. If you choose to do raw as part of his diet that works well too, I do half and half with two of my dogs and my cat. Kibble and raw need to be fed in separate meals, I do dry in the morning and raw at night. That's just due to time constraints, getting out the door to work is easier that way. As far as which dry is best.........the depends on what you are willing to spend and what's available. Go through some of the food posts to see what's been said.
There seem to be two main philosphies on raw, the B.A.R.F. diet which stands for bones and raw food. A lot of it is ground, veggies are used quite a bit and so is grain. The Raw Feeders however believe in the use of carcasses, feeding as close to how a wolf eats as possible, very little veggies and no grain. I do a combination though the only thing ground is the veggies. I don't believe in the use of grain in a raw diet since, to me, the whole point of raw is the exclusion of grain.
I do use pre-made commercial raw diets with one of my dogs and it follows the B.A.R.F. philosophy with the exception of grain. The bone is ground and added to the meat/veggies. I am kinda forced to take adavantage of her product since emu/ostrich isn't readily available.........and her prices are decent. A months supply cost me about 30 bucks.
If your dog doesn't have allergy concerns then make the raw part fun, try different stuff. It's not hard to do, as a rule they do well on it. The only hard rules I use are, no pork.........can't guarantee a clean source so you risk trichinosis, and no raw salmon. There's the potential of a fluke in salmon that will destroy the liver. Raw bones are important regardless of what philosphy makes sense to you. They are essential for clean teeth and the kids love them. I have beef femur bones cut in half and about 4-6 inches long available most of the time. They get fresh bones twice a week. When they get new ones they aren't fed one meal that day, I make sure there's lots of meat on the bones.
That's a rough sketch.............. if you have questions feel free to ask. We want your pup as healthy as possible